Search Engine Optimization (SEO) will help you to generate more organic traffic to your website and, if correctly implemented, it will help your blog to rank higher in the Google search results. There are several techniques that you can apply to optimize your blog for SEO. Here are 6 SEO blog writing tips to help your blog’s findability increase, thereby generating more traffic to your website. 1. Plan your content based on keyword research Through search engine optimization your blogs will become easier to find for visitors and search engines. In order to optimize your blogs properly, you need to start by doing research into the most important keywords. Keyword research such as a keyword analysis helps you determine which topics your target audience is interested in based on search engine data. This ensures that you are writing about topics that people are actually searching for. Moreover, it’s a great way to come up with new blog topics. There are several keyword research tools you can use for finding relevant keywords. We wrote a blog about 3 helpful keyword research tools and how to use them. 2. Use an effective blog post title The main purpose of a search engine is to display relevant sources based on a search query. The title of your blog is the first component for the search engine in determining the relevancy of your content (and for a reader too!). So, it’s very important to include your keyword in the title. Be sure to include your keyword in the first 60 characters of your title, because this is where Google cuts off the titles in the search engine page results. Tip! Use the Google SERP Snippet Optimizer tool to predict what your blog post will look like in the Google’s search results.

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3. Internal linking Link to at least one of your own articles or webpages in your blog. This helps users easily navigate to other pages, it engages them more, and these links will create a contextual relationship between your webpages. On top of that, it will ensure a link back to your website if your article gets shared by another website. Creating good content increases the shareability and the chance that other websites will link to it, so aim to create quality content! 4. Make your blog easy to read Readability is an important ranking factor for search engines. Therefore, it’s important to use short sentences, smaller paragraphs, punctuation, headings, and bullet points. We suggest to use images and white space around the text to make your text easier to read. Moreover, it’s important to use a proper hierarchy when you use headings. You main title needs to be a H1, and subheadings need to be H2 or lower (like H3, H4, ect.) 5. Write unique content Make sure that you do not copy any text (both from internal content on your own website or from external content). Every text on every page must be unique. With the siteliner tool you can check whether you published unique website content. This will help you to determine what content on your website needs to be optimized. This leads us to the next reason why keyword research is important for SEO. Identify Low Competition Content Opportunities When conducting keyword research, you’ll be able to dig up content opportunities that have low competition. By targeting keywords that have low competition, you’ll increase the odds of your content attracting more visitors and organic traffic to your website through search engines. The opposite is also true, keyword research will reveal which keywords you should avoid targeting because of established domains already ranking for them. Most keyword tools can be used to find low competition keywords and to sift out high competition keywords. For example, let’s say you want to find content opportunities based on the keyphrase “free keyword research tools”. medium competition keyword According to SEOptimer’s keyword tool, there is “medium” competition for this keyword. Remember, you want to target low competition keywords, so instead, you can create content specifically targeting “free keyword research tools for seo”, which has a “low” level of competition. keyword research for seo Understand Search Intent Google’s main mission is to “organize the world’s information and to make it universally accessible and useful.” Google main mission Google does this by serving the most relevant results for each search query. So if you want to rank in the top spot, you’ve got to create the most relevant content that aligns with search intent. So by understanding the search intent for a search query you’ll be able to create content that aligns with why people are using a keyword to find the information they’re looking for. Keyword research helps you to understand the search intent for your target keyword(s). By typing in your target keyword into Google Search, you’ll be able to see what results come up. This can give a good indication of which results Google deems to be the most relevant to your search query and target keywords. For example, let’s imagine that you’d like to create some content targeting the keyphrase “landing page builder.” By searching for this in Google, you’ll be able to see what the competing results look like to get a better understanding of the search intent. landing page builder By looking at the SERP for this keyphrase, you’ll notice that all the competing domains are landing page builder tools and that intent is primarily geared towards people looking for software that can assist them in building landing pages. So unless you’re marketing a tool that can build landing pages, you’d probably want to avoid targeting this specific keyphrase. However, if you want to create informational blog content comparing the best landing page builders you can target the key phrase “best landing page builders” instead. best landing page builder Assists in Generating New Content Ideas The last reason why keyword research is important for SEO is that it assists in generating new content ideas. Sometimes it can be challenging to think of new content ideas for your blog. Luckily, most keyword research tools can be used to find new keywords and content ideas. By plugging in your competitor’s domain, you can find all of the keywords that are currently on their site and which they are currently ranking for. keyword research Once you’ve made a list of all of the keywords that you found, you can eliminate the ones with low search volume and high competition.